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Pitch Deck Checklist
The 12 slides investors expect. Add notes per slide, track your progress, export when ready.
Needs work
Problem
2-3 specific, data-backed pain points. No jargon. Make the investor feel the urgency.
Solution
Mirror the problem 1:1. Lead with the benefit, not features.
Product / Demo
Screenshots or workflow diagram. Show it working, not a spec sheet.
Market size
Bottom-up TAM/SAM/SOM. A credible $300M beats a hand-wavy $3B.
Business model
One sentence: how you make money. Include unit economics if you have them.
Traction
Revenue, users, growth rate. Show momentum, not vanity metrics.
Competition
2x2 positioning map. Never say 'no competitors.'
Team
Founder-market fit > credentials. Why will THIS team win?
Financials
3-5yr projections with assumptions. 0% of failed decks include financials.
The Ask
Amount, terms, timeline, use of funds. No ambiguity.
Closing / CTA
'Let's talk' + contact. Not 'Thank you.' 22% more meetings.
Consistent brand
One font, one palette, consistent spacing throughout.
About this checklist
Based on the Sequoia Capital format. Problem and Traction carry more weight because investors spend the most time on them. Your progress is saved in your browser - come back anytime.
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