Free tool
TAM SAM SOM Calculator
Multi-segment market sizing with bottom-up math. Revenue projections included.
Recommended
Customer segments
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What investors want to see
TAM
Entire revenue at 100% share. The ceiling. Shows whether the opportunity is worth pursuing.
SAM
What you can reach. Geographic, channel, and segment constraints narrow this from TAM.
SOM
What you can capture in 2-3 years. Should connect directly to your financial projections.
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